--- title: Where to place social proof on your website to optimize conversions? description: Displaying Social proof in your website provides evidence of the effectiveness of your products or services. So where to place social proof in your website to prompt your visitors to take action? image: https://www.360digitalmarketingtale.com/hubfs/Social%20proof.png --- [Skip to content](https://www.360digitalmarketingtale.com/newsletters-archive/effective-spots-to-place-social-proof-on-your-website#main-content) [![Digital Marketing consulting services](https://www.360digitalmarketingtale.com/hs-fs/hubfs/360%20%5BDigital%20Marketing%5D%20tale-6.png?width=100&height=100&name=360%20%5BDigital%20Marketing%5D%20tale-6.png)](https://www.360digitalmarketingtale.com) - [Home](https://www.360digitalmarketingtale.com/) - [About me](https://www.360digitalmarketingtale.com/about-me) - Services Show submenu for Services - [Google Ads Management](https://www.360digitalmarketingtale.com/google-ads-management-in-luxembourg) - [Meta Ads Management](https://www.360digitalmarketingtale.com/meta-ads-management-luxembourg) - [The newsletter](https://www.360digitalmarketingtale.com/newsletter) - [Blog](https://www.360digitalmarketingtale.com/newsletters-archive) - [Resources](https://www.360digitalmarketingtale.com/digital-marketing-checklist-for-small-businesses) Open main navigation Close main navigation - [Home](https://www.360digitalmarketingtale.com/) - [About me](https://www.360digitalmarketingtale.com/about-me) - Services Show submenu for Services - [Google Ads Management](https://www.360digitalmarketingtale.com/google-ads-management-in-luxembourg) - [Meta Ads Management](https://www.360digitalmarketingtale.com/meta-ads-management-luxembourg) - [The newsletter](https://www.360digitalmarketingtale.com/newsletter) - [Blog](https://www.360digitalmarketingtale.com/newsletters-archive) - [Resources](https://www.360digitalmarketingtale.com/digital-marketing-checklist-for-small-businesses) - [Contact](https://www.360digitalmarketingtale.com/contact-loubna-digital-marketing) [Contact](https://www.360digitalmarketingtale.com/contact-loubna-digital-marketing) 2/6/24 1:07 PM # 4 Effective spots to place Social Proof for website conversions šŸš€ [Loubna Amrani](https://www.360digitalmarketingtale.com/newsletters-archive/author/loubna-amrani) Share: [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.360digitalmarketingtale.com/newsletters-archive/effective-spots-to-place-social-proof-on-your-website) [Twitter icon](https://twitter.com/intent/tweet?url=https://www.360digitalmarketingtale.com/newsletters-archive/effective-spots-to-place-social-proof-on-your-website) [envelope icon](mailto:?body=https://www.360digitalmarketingtale.com/newsletters-archive/effective-spots-to-place-social-proof-on-your-website) | Read time : 1.30 *minuteĀ * Trust is the most valuable asset in business. Trust is what makes people believe in a brand, engage with it, buy from it.Ā Social proof is a smart way to build trust. Displaying Social proof in your website provides evidence of the effectiveness of your products or services. So where to place social proof in your website to prompt your visitors to take action? | | --- | | 72% of consumers say positive reviews and testimonials make them trust a business more according to Bigcommerce (Source). Ā  | ## Social proof build trustĀ  Social proof is theĀ **undeniableĀ evidence** of the **value** you bring to your current customers. It plays a crucial role into **establishing trust** with your potential customers and **influencing their decision** to **make a purchase**. There are different forms of social proof: šŸ‘‰Testimonials šŸ‘‰ Reviews --> [Your guide to customer reviews here](https://www.360digitalmarketingtale.com/newsletters-archive/how-to-gather-and-use-customer-reviews-efficiently-šŸ‘) šŸ‘‰ Industry expert reviews šŸ‘‰ Case studiesĀ  šŸ‘‰ User generated content (UGC) šŸ‘‰ Industry insights šŸ‘‰ Press reviewsĀ  Showcasing the positive experiences of your satisfied customers with your product or service provides compelling evidence for others to make a similar purchase. Here are 4 strategic spots to place social proof on your website. ā¤µļø | **1- Homepage** Itā€™s the first page your visitors land on and spend the most of time. Needless to say, it is crucial to feature social proof to ensure that your satisfied customers feedbacks are not overlooked, especially if those visitors donā€™t explore any other of your [website](https://www.360digitalmarketingtale.com/newsletters-archive/boost-your-website-traffic) pages. **2- On your product or service page** When people decide to learn more about your product or service and visit your product /service page, it is an indicator of their growing interest. Adding social proof reinforces their willingness to consider your product /Service as the right solution to solve their problem and make a purchase. **3- Cart page** if you have an e-commerce website, itā€™s a no-brainer move to include social proof on your cart page. Why ? Because the average cart abandonment rate across all Industries isĀ **69.57 Percent** ([Source](https://www.createit.com/blog/cart-abandonment-rate-how-to-boost-ecommerce-conversions/?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--XXACzYdyDpjCmQ-FwMdyXzdZRRGIPItuUvMej3rBTP_Qt4JkxAFXCsdKBTxnf0zUv3RWe#:~:text=According%20to%20a%20study%20by,customers%20from%20completing%20their%20purchases.)), can you imagine ? So to stack the odds in your favor, position social proof right under the summary on the cart page to encourage people to take action and proceed to payment. **4- Dedicated page** What could be better than having a dedicated page to showcase all the positive feedback you are receiveing from your customers ? Especialy when your customers have a lot of nice things to say about your brand and provide detailed feedback. | | --- | | Golden tipsĀ  ā­ Adding verified customers details like name, picture and link boosts credibility. ā­ An effective way to gather feedback is through email survey. ā­ A video testimonial is more impactful because it requires less cognitive effort for absorption. | | --- | | Ā Example - Hubspot šŸ‘‡ You found it useful? 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[Read more](https://www.360digitalmarketingtale.com/newsletters-archive/boost-your-website-traffic) [![The formula of a catchy website headline](https://www.360digitalmarketingtale.com/hs-fs/hubfs/good-job-meme-idlememe-3.jpg?height=200&name=good-job-meme-idlememe-3.jpg)](https://www.360digitalmarketingtale.com/newsletters-archive/the-formula-of-a-catchy-website-headline) [Website Optimization](https://www.360digitalmarketingtale.com/newsletters-archive/tag/website-optimization) ## [How to write a relevant website headline?](https://www.360digitalmarketingtale.com/newsletters-archive/the-formula-of-a-catchy-website-headline) Read time : 1.30 minute A website isn't just a display of content. A website is a carrier for your... [Read more](https://www.360digitalmarketingtale.com/newsletters-archive/the-formula-of-a-catchy-website-headline) [![The lies about social media success](https://www.360digitalmarketingtale.com/hs-fs/hubfs/pexels-tracy-le-blanc-67789-607812.jpg?height=200&name=pexels-tracy-le-blanc-67789-607812.jpg)](https://www.360digitalmarketingtale.com/newsletters-archive/the-4-lies-you-have-heard-about-social-media-success%E2%9A%A1) [Social Media](https://www.360digitalmarketingtale.com/newsletters-archive/tag/social-media) ## [Social media success: The 4 lies you have heard about āš”](https://www.360digitalmarketingtale.com/newsletters-archive/the-4-lies-you-have-heard-about-social-media-success%E2%9A%A1) Who doesnā€™t use social media platforms to search for a product or service? Whether itā€™s on Youtube,... [Read more](https://www.360digitalmarketingtale.com/newsletters-archive/the-4-lies-you-have-heard-about-social-media-success%E2%9A%A1) Follow me for more tips šŸ‘‡ [Follow me on Linkedin](https://www.linkedin.com/in/loubnaamrani/) [Follow me on Instagram](https://www.instagram.com/360digitalmarketing.luxembourg/?igshid=MTNiYzNiMzkwZA%3D%3D) [Follow us on Facebook](https://www.tiktok.com/@360.digital.marketing?_t=8rPwclc3ehl&_r=1) Copyright Ā© 2026, Loubna Amrani, Luxembourg. [Terms of service](https://www.360digitalmarketingtale.com/terms-of-service) [Privacy Policy](https://www.360digitalmarketingtale.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Loubna Amrani", "url" : "https://www.360digitalmarketingtale.com/newsletters-archive/author/loubna-amrani" }, "dateModified" : "2024-07-10T09:14:11.989Z", "datePublished" : "2024-02-06T12:07:59.000Z", "headline" : "Where to place social proof on your website to optimize conversions?", "image" : [ "https://www.360digitalmarketingtale.com/hubfs/Social%20proof.png" ], "mainEntityOfPage" : { "@id" : "https://www.360digitalmarketingtale.com/newsletters-archive/effective-spots-to-place-social-proof-on-your-website", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.360digitalmarketingtale.com/hubfs/360%20%5BDigital%20Marketing%5D%20tale-6.png" } } } ``` ```json { "@context" : "http://schema.org", "@type" : "Article", "articleBody" : "Social proof build trust \n

Social proof is the undeniable evidence of the value you bring to your current customers. It plays a crucial role into establishing trust with your potential customers and influencing their decision to make a purchase.

\n

There are different forms of social proof:

\n

šŸ‘‰Testimonials

\n

šŸ‘‰ Reviews

\n

šŸ‘‰ Industry expert reviews

\n

šŸ‘‰ Case studies

\n

šŸ‘‰ User generated content (UGC)

\n

šŸ‘‰ Industry insights

\n

šŸ‘‰ Press reviews

\n

Showcasing the positive experiences of your satisfied customers with your product or service provides compelling evidence for others to make a similar purchase. Here are 4 strategic spots to place social proof on your website. ā¤µļø

\n\n\n\n\n\n\n
\n
\n
\n

1- Homepage

\n

Itā€™s the first page your visitors land on and spend the most of time. Needless to say, it is crucial to feature social proof to ensure that your satisfied customers feedbacks are not overlooked, especially if those visitors donā€™t explore any other of your website pages.

\n

2- On your product or service page

\n

When people decide to learn more about your product or service and visit your product /service page, it is an indicator of their growing interest. Adding social proof reinforces their willingness to consider your product /Service as the right solution to solve their problem and make a purchase.

\n

3- Cart page

\n

if you have an e-commerce website, itā€™s a no-brainer move to include social proof on your cart page. Why ? Because the average cart abandonment rate across all Industries is 69.57 Percent (Source), can you imagine ? So to stack the odds in your favor, position social proof right under the summary on the cart page to encourage people to take action and proceed to payment.

\n

4- Dedicated page

\n

What could be better than having a dedicated page to showcase all the positive feedback you are receiveing from your customers ? Especialy when your customers have a lot of nice things to say about your brand and provide detailed feedback.

\n
\n
\n
\n\n\n\n\n\n\n
\n
\n
\n

Golden tips

\n

ā­ Adding verified customers details like name, picture and link boosts credibility.

\n

ā­ An effective way to gather feedback is through email survey.

\n

ā­ A video testimonial is more impactful because it requires less cognitive effort for absorption.

\n
\n
\n
\n\n\n\n
\n
\n
\n

Example - Hubspot šŸ‘‡

\n

\"Screenshot", "articleSection" : "Trust is the most valuable asset in business. Trust is what makes people believe in a brand, engage with it, buy from it. Social proof is a smart way to build trust. Displaying Social proof in your website provides evidence of the effectiveness of your products or services. So where to place social proof in your website to prompt your visitors to take action? 72% of consumers say positive reviews and testimonials make them trust a business more according to Bigcommerce (Source).", "author" : { "@type" : "Person", "name" : "Loubna Amrani" }, "datePublished" : "2024-02-06T13:07", "name" : "4 Effective spots to place Social Proof for website conversions", "publisher" : { "@type" : "Organization", "name" : "https://www.360digitalmarketingtale.com" }, "url" : "https://www.360digitalmarketingtale.com/newsletters-archive/effective-spots-to-place-social-proof-on-your-website" } ```